Just three months ago we talked about the great growth of Xiaomi, which in addition to continuing with impressive figures, managed to overtake Apple to position itself as the second most powerful brand in the smartphone market. However, as we pointed out, this success has been somewhat fleeting.
And it is that Apple has already managed to recover its position during this third quarter of 2021, counting on the great push of the launch of its iPhone 13 family, and the cheaper of its previous generations.
According to the latest Canalsys study, Apple was the clear winner in the last three months ending in September 2021. While its growth from 12% to 15% seems small, it was enough to push Xiaomi to third place after not see any growth for its 14% market share. Without changes in the rest of the table, Samsung remained undefeated at the top repeating with a year-on-year growth of 23%, while Vivo and OPPO have managed to increase by 1% to 10% of the market share.
However, after the great crisis that led to the closures of some factories during the first stage of the pandemic, and after beginning to see the first signs of a return to normality, now the smartphone sector is now threatened by a new crisis: semiconductor shortage. Smartphones The most ridiculous myths of paying with the mobile NFC.