Dear reader, Many companies are already starting Retail 4.0 projects hoping to achieve that differentiation that allows them to distance themselves from the competition and from the price war in the sector. The Retail sector is innovating rapidly because its customers demand satisfactory, complete s...

Technology has changed the habits of tourists and has caused the arrival of the tourist 3.0. This new profile that is defined as digital natives who do not understand the world without being connected and take advantage of 100% of its advantages, are also characterized by their taste for eco-sustai...

The arrival of online banking has caused, on the one hand, a latent need in customers and, on the other hand, that entities promote the digital behavior of users by making the best tools and simpler and faster processes available to them. Taking this into account, we have detected the five aspects ...

Future retirement is one of the issues that most worries the Spanish. The maintenance of the current pension system, due to the increasing decrease in people of active age and the aging of the population, makes both citizens and administrations impatient. According to an analysis by our company, if...

Digitization is a fact in the different areas of our lives that is revolutionizing companies in all sectors. Insurers are no strangers to this phenomenon and are focusing their strategy on the omnichannel customer, who today represents a high percentage of policyholders. In this sense, companies i...

In recent years, the number of tourists visiting Spain and their spending have increased. Likewise, there has been evidence of a reactivation by national tourists, encouraged by the improvement in the economic situation. This trend, both in income and in spending, allows us to be optimistic for th...

According to data from the sector, online food sales in Spain in 2016 were around 1.2%, a very low figure compared to other European countries such as the United Kingdom, where it reached 5%. Until now, the objective of consumers buying through the online channel more frequently and for higher amou...

Importing the concept of customer analytics from the US to Spain was not an easy task for two entrepreneurs who one day met in Galicia and decided to embark on the world of data mining applied to business. From then until now, 15 years have passed in which the company has grown in its offer of [&he...

Fashion retail has been able to adapt to the evolution of the times, thanks to the development of technology and the importance of mobility, and conditioned by its star target: millennials. Consequently, the sector has detected the need to transform its strategy and adapt it to the digital ecosyste...

Loyalty programs are allowing us, with increasing success, to place the customer at the center of our business activity, however, not all of them manage to achieve the expected objectives and results. Let’s see what are the most frequent internal and external errors. In the first place, we ma...