If you are a webmaster (owner of a website), there are many disciplines that, from mastering them to not doing so, change your life . One such discipline is web analytics . In this post I intend to tell you what web analytics is, the information it provides you and how it can have a radical i...

Google Analytics is a web analytics tool that allows you to obtain a huge amount of statistical information from a website, essential information on any website that aspires to have some success. Here I tell you all the keys you need to understand. Google Analytics is also completely free , ...

Google Search Console is a free service for web masters (website administrators) very focused on the positioning of the web in Google search results and possible related problems (404 errors, non-indexed pages, etc.). Google searches are the biggest source of web hits out there . Therefore...

There is a really toxic phenomenon for website traffic, which occurs on virtually all websites and that almost no one (except professional SEOs) knows about: keyword cannibalization. Building an audience for a website takes a lot of work . When, finally, after posting content after content, you...

Search intent in SEO is what the user truly wants to find on Google. Well, it’s obvious… you’ll tell me. Yes, if it weren’t because that intention is often not reflected at all in what the user types into Google. Since Google started operating in 1997, its objective h...

We know how important it is for any strategy to carry out a competitor analysis. In the online and digital environment, if there is an analysis that cannot be missing, that directly influences our strategy and that we should not miss, it is the SEO competition analysis. But, how can we do an SEO com...

I would like to dedicate this article to the health workers and their families, who have shone the brightest in the darkest moments. The world seems to have changed, although to be fair it has never stopped its progress. This truth becomes evident when we talk about a discipline as attached to the ...

You may have heard of “Page Rank” , but if you don’t have a solid understanding of SEO , you probably don’t have much of an idea of ??what exactly I’m talking about. Well, it is one of those things that, if you want to be able to say that you understand minimally what SEO i...

It has always been hard for me to digest articles focused on predicting future trends, especially if they talk about something as intangible and volatile as Google’s capricious designs. In fact, trying to “ guess ” what the key SEO position factors will be for 2021 is an exercise that h...