In the current economic situation in which business profits have been reduced in recent years, insurance companies have tried to improve their results by starting a fight to attract customers that, in many branches, has resulted in a war of prices that has destroyed value for the sector as a whole. ...

Dear reader, In this first edition of our Wake up! In 2011, we can say that the global economic evolution, although with certain uncertainties, opens a door to optimism, which will be accompanied by moderate growth in Spain. In this sense, in 2010 non-life premiums have increased by 0.22%, a figur...

Dear reader, With the new year just beginning, the illusions we put forward to face new challenges and projects are great. Although the shadow of a crisis that does not seem to want to go away continues to hang over us, we are witnessing the imagination and audacity of some professionals to identif...

Dear reader, A new issue of our newsletter for the retail sector arrives full of new, but above all, visionary content. And it is that the field of retail is one of the most groundbreaking and leading in terms of the application of the most innovative Marketing techniques: consumers are currently e...

Dear reader, Halfway through the year, the insurance sector continues to post positive numbers, with life insurance premiums growing by 2.89% up to March. In this fourth issue of our newsletter, we will focus our attention on the life savings business, a branch that earned 27,400 million euros in p...

The management of the relationship with the insured has evolved in recent years. Currently there are many communication channels through which to establish contact with customers, such as the network of mediators, the telephone, SMS messages or even the Internet. In addition, most companies have C...

On many occasions, regardless of the sector and the activity to which the different companies are engaged, we speak of “client” as if we were referring to an abstract entity. Most companies are not customer-oriented, their internal organization, the objectives of the different departmen...

In the current economic context, the leading financial institutions are directing their efforts to developing capacities to efficiently manage the Personal Banking customer segment. This segment has clearly differentiated needs and contributes high margins to the income statement without incurring ...

New technologies allow us to glimpse what the retail of the future may become. It is a retail designed for the customer that allows them to reduce the time they spend, make the purchase a pleasant moment, that provides them with information and their decisions, that guides them taking into account ...

The life savings business closed the 2010 financial year on the path of growth. The managed balance increased by 1.88% throughout the year, reaching 146,000 million euros. This growth has been sustained over time, with pension plan assets having increased by 0.2% during the first three months of t...