Link Building for Local SEO

local seo link building

local seo link building


If you want to rank your or your client’s local business higher in Google, then you are going to need backlinks. In fact, a 2018 study by Moz showed that backlinks are an important ranking factor for both Map Pack and localized organic rankings. But unlike general link building tactics where location is not always hugely important, links from local sites seem to have more impact when it comes to link building for local SEO. So in this article, I am going to teach you 6 ways to find solid local prospects that will help you rank your local business higher in Google.


link building for local seo

Now before we get into the actual tactics, it’s important we differentiate between local link building and just link building in general. Link building is the process of getting contextually relevant websites to link to a page on your websites. And local link building is basically the same thing, but with one additional but very important layer. Ideally, you want to get backlinks from pages that are both contextually and locally relevant to your website. For example, let’s say you are a photographer in Toronto and want to get backlinks to your site. Getting a link from a page on how to take good pictures would certainly be contextually relevant, but this site lacks locational relevance. It’s a blog that targets a global audience. Now, there is nothing wrong with these links but it is ideal if you can get links from a page like this. I also provide affordable local SEO services.

local seo guide

Where there is contextual relevance and it is on a locally relevant website. And if we add in authority to our Venn diagram which is authority, then the ideal backlink would land somewhere in this sweet spot. But finding an “ideal” link is not always possible so it is perfectly fine to get contextual or locally relevant links too. Now, while the difference does not sound that big, your approach to finding, qualifying, and pitching link prospects will be different from most link-building tactics that are usually talked about in a global context. Now, the good thing about local SEO when it comes to backlinks is that there will not be as much competition because you are competing with local players. But the downside is that you may need to get more creative in finding link prospects because there will likely be fewer compared to a site doing global SEO. To continue with some easy local link-building tactics.


local seo agency

The first way to join your local chamber of commerce. A chamber of commerce is simply a business network for local organizations. And most major cities and even smaller suburban towns will have chambers of commerce. And these kinds of links would fall right into this section in our Venn diagram.

seo ranking in your country

Chamber of commerce websites often have high authority and local relevance but are not the strongest in terms of contextual relevance because they are usually just directory links. Nevertheless, they are easy to get and not bad at all. So to get started, just search for “ chamber of commerce” and your city name.


local seo tips

Then go to one of the sites that is ranking on Google and you should be able to easily sign up for a membership.

After you have paid for your membership, you should be added to their direction with your business’s name, address, phone number, and website URL. Now, in addition to becoming a member at your local chamber or commerce, you may want to consider providing member discounts as it can lead to new business as well as a link back to your site.


local seo services

The next way is to join niche-relevant business associations. These types of links are much like chamber commerce links. For legitimate business associations, the authority will be high and local relevance will be there too. So the find niche-relevant business associations, you can search in Google for any of these search queries. With Ahrefs’ SEO toolbar enabled, I will search for “Toronto photographers association,” which is my city + my hypothetical niche + association. And right within the SERP, you will see SEO metrics for each domain and page. Web development is also a relevant topic that can also help you to optimize your site in a proper way.

Now, if we visit this page, and go to their member directory, you will see that indeed, they do have indexed URLs with outbound links to their members’ websites. Now, you might consider the two types of links that we have discussed so far as glorified citations because they don’t carry much weight in terms of topical or contextual relevance. So it is important that we also talk about getting backlinks with content. These are typically harder to get, but generally speaking, the tougher it is to acquire a link, the more valuable it will be.


local seo company

So let’s move on to the next topic which is local resources page link building. Resource page link building is where you get backlinks from web pages that curate and link out to useful industry resources. And it works really well because the purpose of the pages is to literally link to relevant and helpful resources. Now, in the below Venn diagram, resource page links will usually fall around here, where contextual and locational relevance are decent. But on occasion, you will be able to find some websites that have domain-level authority.

So let’s assume that we are building source page links for a plumber in the UK.

To get started, I will go to Google and search ‘Below,’ and then I will add a word like “plumbing” since it’s relevant to my niche.

And now you can see sites that contain resources .html in the URL, are on co . uk domain and include the word “plumbing: on the page.

Again, you can enable Ahrefs SEO toolbar to get domain and page-level metrics for each of these results. From here, you will want to do two things.

  1. Visit the pages to see if they actually link out to external websites. (if they don’t, then it is probably not worth your time to ask for one.
  2. Use some common sense. If you are a plumber and you are asking another plumber company down the road to link to you, then it’s probably not going to happen.

Now, you can alter your search a bit because there could be tons of locally relevant websites using a generic top-level domain like dot com. So let’s search on Google the below, your city and state, and then your niche-relevant keyword.

Filter through the list and then send your link pitches where appropriate. But you should not stop here. You can also search for tangential businesses in the same location. For example, if you are a wedding photographer in Toronto, you might want to look for the flower shops, event venues, cake shops, etc. So might search for.

Click on the results and see if there are any appropriate places for you to ask to be considered as a resource. We have a full


local seo companies

Alright, the next tactic is to guest post on local websites. Guest posting is when you write content on someone else’s website. And this tactic falls smack dab in the middle of our Venn diagram because when you guest blog, you can handpick the sites you want to write for. To get started, you can use Ahrefs’ content explorer to search through billions of pages of content and filter prospects by their SEO metrics. So let’s say you are a photographer in Australia. I will search for it.

This will narrow down results to pages that mention photography in the title and live on a dot au domain. Next, let’s hit the one page per domain filter since we do not need to pitch the same site multiple times. I will exclude the homepage since we are looking for local websites that have blog posts. And they do likely be more receptive to a guest post pitch. Now, since we are searching for guest blogging opportunities, let’s set a word count filter to show pages with at least 500 pages words in content which will exclude gallery, contact, and other thin pages. Finally, we will set a domain rating filter with a minimum value of 30 and a maximum value of 60. And this will show us websites that have decent website authority. And now we have a very manageable list of blogs we could pitch for a guest writing opportunity.

Again, you can alter the search and replace the “site” part of the query with your city name to find potential local opportunities too.


local seo strategy

Alright, the next tactic is to get featured on local list posts. For almost any product or service, there is likely going to be same “best of” lists.

For example, “best Mexican restaurants in Seattle,” best helicopter tour NY,” etc. Plus, there is going to be variations like “fun things to do in London” and “child-friendly activity in Chicago.” Bottom line: people are always looking for options and there will almost always be blog posts to serve their needs. You just need to become one of these options. These links are great because not only do they fall right in the middle of the Venn diagram, but they are also a great way to get customers through your doors.

So to get started, just search for a query that’s likely to bring up list in your area.

And since I have Ahrefs SEO toolbar enabled. We can see both pages and domain level metrics for the search results

Now, when we are looking through the list, you will want to pay attention to pages that are likely blog posts and ignore directories like Trip Advisor and Yelp. So this one from Toronto life seems to make a whole lot of sense. From here, take a look through other restaurants they have mentioned and if you feel food or whatever it is that you offer is comparable or better than the rest., then consider pitching yourself as a potential candidate. Now it is just a matter of rinsing and repeating and trying to get on every list in the top 10 if possible.


local seo tactics

The last tactic is to look at your top organic competitor’s backlinks. The logic behind this tactics is then if your competitors are ranking at the top of Google, then they likely have backlinks that are moving the needle. So its worth finding common backlinks between your competitors and then reaching out to these sites to try and get them for yourself.

To get started, go to Google and search for something like your “niche + city.” So I will search for “Mexican restaurant Toronot.”

From here, you will want to gather a list of your competitor domains using the Map Pack and organic results.

And we want to avoid sites like directories as well as blogs because we are looking for real business competitors here. So now, I have made my list of around 8 to 10 competing restaurants. Now we need to find common backlinks between these sites. So I will go to Ahrefs link intersect tool and in the top section, I will enter all of my competitor’s domains. And in the bottom section, I will add my hypothetical Mexican restaurant domain. And then, run the search. And there you can see the websites that are linking to your competitors, but not you. As a general rule of thumb, the more competitors that a website links to, the more relevant the referring domain will be to your site.

For example, if we click the link from Narcity to this competitor, you will see the link comes from a post on Toronto’s best taco restaurant a perfectly good page to get a link from. Just make your way through the list and you should be able to find more than enough link-building opportunities for your site.

Now, these are just a few ways to get backlinks to your local business’s website.

So go and try them out and if you enjoyed this article, then make sure to subscribe to my Youtube channel Shaz Vlog. Furthermore, I can be your SEO Consultant. Thanks..!!!!!

Read Previous

Make More Money as an SEO Consultant

Read Next

Before Hiring A Moving Company

Leave a Reply

Your email address will not be published.

Situs Togel 4D Bo Togel Bandar Togel Deposit Pulsa hondatoto Agen Togel Deposit Ovo Togel Bet 100 Perak Bandar Togel Terbesar Toto Togel Bandar Togel Daftar Bandar Togel Terbesar agen togel deposit ovo situs togel 4d Slot Bonus 100 Situs Judi Slot Terbaik Slot Gacor Slot Pragmatic Link Slot Gacor Dingdong Togel Slot Deposit Pulsa Situs Slot Judi Online Agen Slot Online BO Togel 5 Bandar Togel Terpercaya Agen Togel Bet 100 Perak Toto Togel Agen Togel Resmi Bandar Togel Deposit Pulsa Dingdong Togel Situs Togel Terbesar Bandar Darat Togel Togel Toto Online Togel Singapore BO Togel Bet 100 Perak Agen Togel Deposit Pulsa Situs Bandar Togel Hadiah 4D 10 Juta 10 Situs Togel Terpercaya 5 Bandar Togel Terpercaya Situs Slot Deposit Pulsa Agen Slot Online Togel Hari Akun Slot Bet Game Situs Judi Slot Situs Judi Slot Resmi Game Slot Slot Game Bonus New Member 100 Agen Togel terpercaya 10 Situs Togel Terpercaya Agen Togel Online Agen Togel Singapore Togel Toto Macau Situs Togel Terpercaya 10 Situs Togel Terpercaya Situs Bandar Judi Togel Situs Togel BRI Online 24 Jam situs togel dan slot SITUS TOGEL DEPOSIT VIA DANA situs togel terbaik 5 bandar togel terpercaya bandar togel hadiah 4d 10 juta terpercaya BANDAR TOGEL HADIAH 4D 10 JUTA Situs Slot Bet 100 Perak situs bandar togel terpercaya Bandar Togel Deposit Pulsa Situs Slot Situs Slot deposit Pulsa Agen Slot Dan Togel Toto Slot Bandar Togel Hadiah 4D 10 Juta Situs Togel Online Situs Slot Togel Terlengkap Agen Slot BO Togel Agen Togel Online Situs Bandar Togel Dan Slot Situs Togel Togel Deposit Pulsa Slot Gacor Bandar Togel Lengkap Situs Slot 5 Bandar Togel Terpercaya Bo Togel dan Slot Toto Togel Judi togel Togel Hadiah 2D 100rb Bandar Togel Dan Slot Togel Bet 100 Lotre Togel bandar darat togel 5 bandar togel terpercaya Situs Togel Terpercaya bandar judi terpercaya Bandar Togel Terbesar Bandar Togel Online bandar togel bandar togel terpercaya hadiah terbesar judi togel bandar togel terbesar situs judi online bandar togel terbesar Togel Online Bandar Togel Bolak Balik Dibayar Bandar Togel Lengkap situs togel Bandar Togel Togel Hadiah 4d Terbesar bandar togel hadiah terbesar Bandar Togel Hadiah 4d Terbesar judi togel Togel Online Terbaik Situs Togel Terbesar Bandar Lotre Togel Togel Kamboja Dingdong Togel Bandar Togel Terbesar dan Terpercaya Bandar Togel Terpercaya Daftar Bandar Togel Togel Deposit Via Dana 5 Bandar togel terpercaya agen togel terpercaya slot online Situs Bonus New Member Slot Gacor 10 Situs Bandar Togel Slot Online Agen Slot Online Slot Pragmatic Slot Pragmatic Agen Togel Lengkap Bandar Togel Hadiah 4d 10 Juta Slot Resmi Bo Togel Situs Togel Terpercaya 5 Bandar Togel Terpercaya Agen Bo Togel Bandar Togel Slot Pragmatic Judi Slot Pragmatic agen togel online Agen Togel Terpercaya toto togel 5 Bandar Togel Terpercaya Bandar Togel Terpercaya Bandar Togel Online Situs Togel Resmi Agen Slot Judi Slot Online 10 Situs Togel Terpercaya Slot Pulsa Tanpa Potongan Situs Slot Gacor Bo Togel Togel deposit pulsa Agen Judi Slot Online Terpercaya Situs Slot Gacor Mesin Slot Bandar Togel dan Slot Agen Judi Slot Pragmatic Slot Online Via Dana Link Slot Gacor Situs Game Slot Online SITUS SLOT ONLINE GAME SLOT Agen Togel Terpercaya Bandar Togel Slot Bandar Togel dan Slot Bandar Togel Terpercaya Hadiah 4d 10 Juta Bo Togel Bandar Togel Deposit Pulsa Bandar Togel Terpercaya Bandar Togel Hadiah 2d 100rb Slot Pragmatic 5 Bandar Togel Terpercaya Bandar Darat Togel Bandar Togel Dan Slot Bandar Togel Hadiah 2d 100rb Bandar Togel Hadiah Terbesar Bandar Togel Lengkap Bandar Togel Online Bandar Togel Terbesar Daftar Bandar Togel Tertua Agen Slot Bonus 100 Agen Togel Mesin Slot BANDAR TOGEL HADIAH 2D 100RB Bandar Togel 77 TOTO SLOT 5 Bandar Togel Terpercaya 5 Bandar Togel Terpercaya 2022 Situs Judi Slot Terbaik Bandar Darat Togel Bandar Lotre Togel Bandar Togel Bet 100 Rupiah Bandar Togel Bet 100 Bandar Togel Hadiah 4d 10 Juta Terpercaya BANDAR TOGEL HADIAH 4D 10 JUTA Bandar Togel Terpercaya BANDAR TOGEL TERPERCAYA HADIAH TERBESAR Bandar Togel Terbesar BANDAR TOGEL LENGKAP Bandar Togel Hadiah Full Togel Online Bandar Togel Resmi Bandar Togel Terbaik Bandar Togel Terbesar Situs Slot Online Bandar Judi Slot Online BANDAR JUDI SLOT ONLINE BANDAR TOGEL TERPERCAYA KUMPULAN SITUS JUDI SLOT 4D Situs Bandar Togel Hadiah 4d 10 Juta LINK BANDAR SLOT TERPERCAYA Daftar Bandar Togel Terbesar Dan Terpercaya Daftar Bandar Togel Tertua Dingdong Togel Daftar Situs Judi Slot Online BANDAR TOGEL TERPERCAYA AGEN JUDI SLOT ONLINE TERPERCAYA DAFTAR JUDI SLOT ONLINE Slot Pragmatic BO JUDI SLOT ONLINE DAFTAR SITUS SLOT GACOR Nama Nama Situs Judi Slot Online Terpercaya Togel China Bandar Judi Slot Online SITUS JUDI SLOT DEPOSIT PULSA Situs Slot Deposit Pulsa Togel Kamboja Agen Togel Resmi AGEN SLOT ONLINE Slot Bonus New Member 100 LINK BO TERPERCAYA SITUS SLOT GACOR Slot Gacor Agen Judi Slot Online Resmi DAFTAR NAMA NAMA SITUS JUDI SLOT ONLINE DAFTAR SITUS JUDI SLOT ONLINE AGEN TOGEL RESMI DEPOSIT PULSA Toto Slot Agen Judi Slot Gacor SLOT ONLINE KUMPULAN NAMA SITUS SLOT ONLINE TERPERCAYA Bandar Togel dan Slot GAME SLOT ONLINE Togel Bandar Darat BANDAR TOGEL TERBESAR TOGEL HADIAH PRIZE 123 BANDAR TOGEL TERPERCAYA Agen Slot Online Situs Slot Deposit Pulsa Situs Judi Online Situs Slot Online Situs Judi Togel Situs Judi Slot Online Terpercaya 5 Bandar Togel Terpercaya Toto Slot Agen Judi Slot Online Situs Slot Terbaru Togel Deposit Pulsa Slot Online Situs Judi Slot Online Terpercaya Slot Pragmatic Bandar Togel Bet 100 Perak Situs Slot Slot Deposit Pulsa Slot Mpo Situs Judi Slot Online Slot Online Terbaik dan Terpercaya Game Slot Agen Slot Pulsa Slot Gacor Agen slot dan Togel Agen Judi Slot Online Terpercaya Togel dan Slot Agen Togel Slot Gacor Slot Gacor Agen Judi Slot Online24Jam Slot Gacor Judi Online Judi Slot Online Bo Togel Slot Online Sultanplay Situs Judi Slot Online Situs Mpo Slot Gacor Slot PG Soft Slot Online Sultanplay Situs Togel Online Agen Judi Slot Online Situs Togel dan Slot Online 10 Situs Togel Terpercaya 10 SITUS TOGEL TERPERCAYA Slot Online Terpercaya Joker Slot Bandar Togel Dan Slot Bandar Togel Hadiah Full Bandar Togel Hadiah Terbesar Bandar Togel BANDAR TOGEL TERPERCAYA Akun Togel Resmi Togel Macau Togel Kamboja Slot Deposit 5000 Slot Terpercaya Togel Singapura Toto Macau Nama Nama Situs Slot Online Bandar Togel Kamboja Bandar Togel Terpercaya Togel Hadiah 4d 10 Juta Terpercaya Agen Slot Agen Judi togel Resmi Situs Togel Terpercaya Situs Togel Terbesar Bandar Toto Terpercaya Agen Slot Gacor Togel Hongkong Judi Slot Online Hondatoto Ojktoto agen slot agen togel resmi togel online agen togel terpercaya agen togel slot online bandar togel situs slot bandar togel online judi slot agen bandar togel agen togel situs judi slot slot online 5 bandar togel terpercaya bo togel terbesar agen slot judi togel online agen togel terpercaya situs togel terpercaya slot online bo togel slot online bo togel bo togel agen togel online agen togel online bo togel deposit via pulsa bet 100 tanpa potongan agen togel terpercaya toto slot bo togel bo togel idn slot bo togel judi togel online slot gacor murah slot situs judi slot situs togel resmi daftar bandar togel tertua bo togel wap togel aman bandar togel resmi bo togel situs slot situs slot togel online bandar togel terpercaya 10 situs togel terpercaya judi slot online situs slot gacor situs togel deposit via dana situs slot online terbaik 5 bandar togel terpercaya situs slot daftar togel bandar togel lengkap agen slot dan togel terpercaya bandar slot terpercaya dingdong togel agen judi togel situs togel situs judi slot situs togel bandar togel situs togel terpercaya bo togel hadiah terbesar togel 100 perak bo togel terpercaya seratus bandar togel togel 100 situs judi slot online togel hongkong togel sdy situs togel slot 4d bandar togel terbaik togel singapore situs togel terbaik agen togel resmi situs judi slot online bandar togel hadiah 4d terbesar situs slot deposit pulsa agen judi slot online agen judi slot gacor online situs judi slot online togel macau togel macau nama situs togel terpercaya situs bo togel togel kamboja slot mpo situs judi slot terbaik situs judi slot online situs togel situs agen togel judi slot bandar togel online situs judi slot toto sdy togel deposit pulsa 10rb tanpa potongan togel taiwan situs togel resmi toto situs togel terpercaya daftar bandar togel situs togel resmi