Dear reader,

Halfway through the year, the insurance sector continues to post positive numbers, with life insurance premiums growing by 2.89% up to March. In this fourth issue of our newsletter, we will focus our attention on the life savings business, a branch that earned 27,400 million euros in premiums in 2010, of which the Banca Seguros channel sold more than 65%, which represents more than 18,000 million euros. euros.

In the article  “The development of the life savings business”,  which you can find in the section El Despertador, we give you the keys to customer management to grow your life insurance business and increase your market share and profitability.

Also in this special issue of Vida Ahorro, we highlight in the La Prensa section the news that  only 15% of Spaniards’ savings go to pensions and insurance,  compared to the average 34.3% invested by Europeans in this type of savings product.

In the Breakfast section, we recommend some interesting books on pension plans and life insurance for your leisure time, such as  “Insured pension plans and pension plans: their inclusion in the estate”  by Juan Pablo Pérez Velázquez and  “The future of the pension system”  by Robin Blackburn.

In the Agenda section we recommend several benchmark events on this occasion, such as the  “VII Meeting of Marketing and Communication in the insurance sector”,  organized by INESE, which will take place in Madrid on September 27, or the renowned  “Conference Annual ACLI (American Council of Life Insurers)”,  which will take place from October 16 to 18 in Orlando, Florida.

To finish, we invite you to watch the interesting video broadcast on Intereconomy’s Business Connection channel on the occasion of the presentation of the report prepared by Cognodata “Insurance, a refuge for banks”. In this in-depth report you will have the opportunity to find out about the close relationship that is being maintained today between banking and the insurance sector, specifying that 15% of the results obtained by Spanish banking in 2010 came from the field of insurance.