With digital signage, a single visual point can be used to perform multiple functions aimed at generating value. Being dynamic, it captures the customer’s attention in an effective way. But this tool must not only refer to the display, but in order to take advantage of its full potential it must be equipped with the latest technology, with motion sensors, tracking, facial recognition, NFC and it must also be subject to interactions, through social networks, QR code and augmented reality.

Thanks to this technology, digital screens are transformed into intelligent digital screens, a powerful tool that offers us many benefits.

First of all it allows us to identify clients up to 80% of our clients. Know both who they are and how many have seen it. By identifying customers, we can also instantly tailor content and engage with them based on their interests. Thus, a personalization of the content leads us to offer unique experiences and create emotional bonds with customers.

On the other hand, it makes it easier for us to measure the customer route through store heat maps, knowing where they stop, geolocation… In this way we can evaluate the interest in specific products and optimize their placement and manage waiting times with sensors that connect to the signage to provide an estimated queue time.

In the coming years, these smart stores will be the protagonists of the technological and business transformation in the sector that has given rise to Retail 4.0, where only businesses that know how to adapt to this new ecosystem will have the possibility of substantially improving their profitability.