Technology has changed the habits of tourists and has caused the arrival of the tourist 3.0. This new profile that is defined as digital natives who do not understand the world without being connected and take advantage of 100% of its advantages, are also characterized by their taste for eco-sustainable destinations. They are people who are connected 24 hours a day through their smartphone, a device from which they visit websites, move around and share content on social networks and carry out transactions. They are people who are up to date with offers, reservations and destinations. They share their experiences through social networks, so Facebook, Twitter, Instagram are their natural means of information and opinion.

This new tourist profile uses the benefits of technology to take care of the environment. In fact, according to data from the sector, 50% prefer a destination that favors the conservation of the planet and 35.7% have already stayed in this type of establishment in the last year.

The 3.0 traveler is more interested in trips related to nature and with experiences that respect the environment, culture and the local population and uses the smartphone as a key tool to care for the environment, since it avoids the need to print documentation, allowing you to make your travel reservations digitally, access online invoices, or carry your tickets on your mobile.

Thus, it can be seen how the Smartphone is at the center of their customer journey. First, to look for information on transport and accommodation, then they book transport and accommodation, use it both as a boarding pass and to check-in and check-out at the establishment, and finally, make payments at establishments. with your Smartphone.