Traditional marketing carries out massive campaigns to an undifferentiated public. Instead, digital marketing campaigns aim at a specific audience already looking for what you are selling.

“Digital marketing helps you bring your products closer to ideal customers.”

Good or digital marketing companies are characterized by being specialists in communication using digital platforms but always focusing on ROI (return on investment). They have traveled the different roads and know how to cross them safely. They will not experiment with your brand or product because they have already done everything you asked for several times and measured the results. With its help, you can fine-tune the different campaigns to obtain exceptional results. In attracting new clients, you will not need anyone to tell you whether or not the agency meets your expectations.

Good agencies have years of experience in the field and know how to manage your investment most effectively. They can translate what has already been done offline into the vast and changing digital world.
With the enormous growth of the internet, standing out in digital media has become more complex than ever: the competition multiplies and is increasingly professionalized. Therefore, it is better to be guided by someone who knows the way well.
In short, the advantages of hiring an agency are:
– More professional brand image.
– Investment managed effectively.
– Creative, practical, and innovative strategies.
– Management of multiple languages.
– Greater knowledge of different markets and items.
– Rigorous analysis of the competition.
– Updated digital knowledge.
– Analytical thinking based on complex data and market trends.
– Advanced statistical analysis tools.
– Deep knowledge of commercial strategies.
– Analysis of performance and results.

The agency must know the product or service offered by the client as if it were it is own and understand the objectives and deadlines. It is imperative to create strategies that optimize time, the tools to use, and, above all, the client’s investment. No one knows more about your brand and product than yourself. You know where to find your potential customers, but if you have the sense to find a good agency, it will help you enhance your strengths, differentiate yourself from your competitors and achieve the proper digital presence in your target audience.

The speed in obtaining the results is directly linked to the strategy. A mixed system that should contemplate the design of websites or landing pages, PPC (for example, through Google Ads and Facebook Ads, among other platforms), Social Media, SEO, and Email marketing must give immediate results that will improve in each iteration cycle. One of the most important virtues that differentiate traditional marketing from digital marketing strategies is the primary measurement of results. The changes that will improve your campaigns and make them more profitable month after month will come from the hand of said data and its analysis. Agencies no longer only do good graphic design. They develop marketing strategies and measure results.

If we put the title, it is fair to give you information, and we will do that. It indeed depends a lot on the scope of the campaigns, and it is not the same that you want to compete with the number one seller of tires nationwide, or tires as they are called in Mexico, then that you have a small law firm and want to stand out locally in your neighborhood. There are areas such as restaurants in Spain that are very competitive, which implies that more time and more budget must be invested in them. In Colombia, tourism also stands out as a highly disputed item. If you rent a car, there will be much to work on. As an indication, we could tell you that a primarily digital campaign, in some cases investing in online advertising or SEMand with a limited geographical orientation, should be able to start in the order of 100 USD plus the investment in media that you want to allocate.

A digital marketing company has a comprehensive team of graphic designers, user experience experts, web programmers, creatives, digital advertising specialists, social media management experts, including the community management of your social media accounts, a good team of SEO positioning, analysts, and account executives. There should be senior staff with vast business experience. These previously traveled paths are those that facilitate the rapport of the agency with the client’s activity. Ideally, they should be Google Partner or, if possible, Google Partner Premier. All this configures an adequate Inbound Marketing strategy that ensures success.