In the current economic context, some financial entities are directing their commercial efforts towards attracting and developing small and medium-sized companies with low risk and high potential value, taking advantage of their financing needs and transactional services. Cognodata has developed a s...

Insurers face the 2010 financial year with the challenge of counteracting the strength acquired in the marketing of insurance by the banking sector and retaining their best customers, especially those less sensitive to price as a purchase argument. This is one of the main conclusions of a study car...

Cognodata has developed a new methodology for commercial systematics by telephone channel that, combining customer intelligence with the optimization of commercial processes, allows to improve the effectiveness of campaigns between 100% and 300%. The differential value contribution of this new metho...

One of the great current difficulties that the suppliers of the distribution companies encounter is the great ignorance of their final consumers, since their clients are the distribution companies. However, distribution companies have a large amount of information about their clients that, in many ...

In the current economic situation in which business profits have been reduced in recent years, insurance companies have tried to improve their results by starting a fight to attract customers that, in many branches, has resulted in a war of prices that has destroyed value for the sector as a whole. ...

Dear reader, In this first edition of our Wake up! In 2011, we can say that the global economic evolution, although with certain uncertainties, opens a door to optimism, which will be accompanied by moderate growth in Spain. In this sense, in 2010 non-life premiums have increased by 0.22%, a figur...

Dear reader, With the new year just beginning, the illusions we put forward to face new challenges and projects are great. Although the shadow of a crisis that does not seem to want to go away continues to hang over us, we are witnessing the imagination and audacity of some professionals to identif...

Dear reader, A new issue of our newsletter for the retail sector arrives full of new, but above all, visionary content. And it is that the field of retail is one of the most groundbreaking and leading in terms of the application of the most innovative Marketing techniques: consumers are currently e...

Dear reader, Halfway through the year, the insurance sector continues to post positive numbers, with life insurance premiums growing by 2.89% up to March. In this fourth issue of our newsletter, we will focus our attention on the life savings business, a branch that earned 27,400 million euros in p...

The management of the relationship with the insured has evolved in recent years. Currently there are many communication channels through which to establish contact with customers, such as the network of mediators, the telephone, SMS messages or even the Internet. In addition, most companies have C...