Since it emerged in 2009, WhatsApp has not stopped growing . In the year 2021 it already had 2,000 million active users and continues to grow. Although in recent times strong competitors such as Telegram or Signal have emerged , WhatsApp remains number one. Connecting to WhatsApp from our ...

THE BEST DIABETIC SOCKS FOR MEN We have all heard about “special diabetic socks for men”, passing by the discomfort that some of us find the word “may wonder if they really work or if we just fall for a marketing strategy. Our feet are a fundamental part of our lives, they support ...

Dear reader, 2010 is being a year full of new challenges and projects for Cognodata, such as this newsletter that was born with a very clear objective: to establish a new channel of communication with our clients, which we hope will contribute to helping add value and promote client strategies. in f...

Cognodata has developed a methodology for the financial sector capable of identifying the life events  and consumer segments of its customers with the information available in financial entities  . The methodology of the customer’s natural life cycle, based on knowledge of their consumpti...

Dear reader, One of the most important consequences derived from the world economic crisis has been the progressive cut in financing by banking entities. The phenomenon, although global, has notably affected Spain. According to data from the European Central Bank, the number of loans granted last ...

In the current economic context, some financial entities are directing their commercial efforts towards attracting and developing small and medium-sized companies with low risk and high potential value, taking advantage of their financing needs and transactional services. Cognodata has developed a s...

Insurers face the 2010 financial year with the challenge of counteracting the strength acquired in the marketing of insurance by the banking sector and retaining their best customers, especially those less sensitive to price as a purchase argument. This is one of the main conclusions of a study car...

Cognodata has developed a new methodology for commercial systematics by telephone channel that, combining customer intelligence with the optimization of commercial processes, allows to improve the effectiveness of campaigns between 100% and 300%. The differential value contribution of this new metho...

One of the great current difficulties that the suppliers of the distribution companies encounter is the great ignorance of their final consumers, since their clients are the distribution companies. However, distribution companies have a large amount of information about their clients that, in many ...